Exploiting end-user trends to create value with sticky services – The “Me” network for the “We” experience
The communications industry is experiencing the explosion of the “Me-We” phenomenon! Customers want “Me” services that are personalized, easy to use and focused on their needs. At the same time they want what we call the “We” experience, access to their friends and their social communities, such as MySpace, Facebook and YouTube. So how can Service providers address these new market dynamics and user trends, grow their revenue, create value, and retain customer stickiness? John Giere, Chief Marketing Officer, Alcatel-Lucent explains how the Service Delivery Environment (SDE) is the answer for creating the “Me” network for the “We” experience.
Listen to John Giere address:
* Key findings on user-trends from current market studies and analysis.
* Enterprise applicability of the “Me” network for the “We” experience.
* Opportunities and challenges to creating a “Me/We” network.
* Benefits of embracing an SDE for the “Me/We” experience.
For more information visit:
www.alcatel-lucent.com/servicestransformation
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